Topics & guides
Start with a good question.
Explore the findings—and learn how to use them well.
Usage frequency
How often do U.S. adults use social media?
Read five frequency categories from NCI’s 2024 adult survey, with uncertainty and a clear denominator.
Teens
How often do high school students use social media?
CDC’s 2025 findings, confidence limits and a comparable 2023 result.
Time spent
How much time do teens spend on social media?
Understand a source-defined U.S. estimate, including what reported time can and cannot establish.
Demographics
How does use differ by age?
Compare younger and older U.S. adults across three platforms, within the same Pew survey.
User counts
How many people use social media?
Learn what active users, reported use and advertising reach actually count.
Growth & history
Is social media use growing?
Read CDC’s compatible U.S. frequency comparison and learn when a growth calculation is supported.
Practical guide
How do I cite a statistic?
Keep the original source, population and data period with the claim. Copy a complete worked example.
Looking for social-media news use?
News consumption is a distinct measure from adoption or frequency. A source-reviewed news-use collection is not connected yet. Read our source coverage and plans.