Platform brief · United States
Facebook statistics
How many U.S. adults use Facebook?
Data through 18 June 2025
of U.S. adults say they ever use Facebook.
Adults aged 18+ · Self-reported ever use · February–June 2025
Source: Pew Research Center, Social Media Fact Sheet, “Which social media platforms are most common?” · 2025 row. The denominator is all U.S. adults, including non-internet users.
What this finding tells us
This percentage estimates the share of all U.S. adults who report ever using Facebook, including occasional users. It does not measure how often they visit, how many accounts they hold or the combined audience of Meta’s apps.
Source: Pew Research Center’s 2025 survey topline, SMUSE BASED ON ALL ADULTS, FB. Facebook, Feb 5–Jun 18, 2025; Yes, use this = 71.
About this finding
What “ever use” means
Weighted share of all U.S. adults who report ever using the named website or app. This measure does not establish daily or monthly activity, number of accounts, advertising reach, or a global user count.
Published question: “Please indicate whether or not you ever use the following websites or apps.”
Online-administration wording for SMUSE. The question was asked of internet users; the cited topline rebases estimates to all adults. Paper and phone wording can differ slightly.
Original question and denominator: 2025 survey topline, SMUSE (PDF).
Survey methods and uncertainty
SSRS conducted Pew Research Center's 2025 National Public Opinion Reference Survey using address-based sampling and web, mail and telephone responses. Results are weighted to the U.S. adult population.
Fieldwork: February 5–June 18, 2025. Results are weighted to U.S. adults; the unweighted sample is 5,022.
Pew reports a 95% margin-of-error benchmark of ±1.9 percentage points for full-sample estimates at 50%. This is not a platform-specific confidence interval. Sampling error does not cover all possible survey error.
Pew’s full survey methodology · Published sample and margin-of-error table
- Self-reported ever use is broader than daily or monthly active use. It does not tell us how often an individual uses the platform.
- The population is U.S. adults. These results do not describe teenagers, other countries, or the global platform audience.
- Survey modes changed from phone before 2023 to web and mail in 2023, then web, mail and phone in 2024–2025. Do not treat the full historical series as an unchanged measurement process.
Publication dates, evidence review and reuse
- Survey period
- February 5–June 18, 2025
- Source published
- 20 November 2025
- Retrieved
- 1 October 2026
- Evidence checked
- 1 October 2026
- Editorial release
- editorial-2026-10-01
Source extraction cross-checked against the published topline and methodology; no independent human review claimed.
Limited attributed factual editorial excerpt under Pew Research Center’s Terms of Use, sections 1–3 and the excerpt limits in section 13. The site retains 11 selected adoption observations across five briefs, not a complete platform or demographic table. No source datasets, source graphics, CSV downloads or image exports are offered.
Pew Research Center terms. Pew Research Center bears no responsibility for the analyses or interpretations of the data presented here. The opinions expressed herein, including any implications for policy, are those of the author and not of Pew Research Center.
Common questions
Does this mean 71% use Facebook every day?
No. The survey asks whether people ever use the service. It does not establish how frequently they use it. A daily or monthly active-user figure answers a different question.
Understand the different user measuresIs this Facebook’s worldwide audience?
No. These estimates describe adults aged 18 and older living in the United States, including ages 18–19. They do not estimate teenagers as a separate group, cover other countries, or count accounts on the platform.
Can I combine this with other platform percentages?
No. The same person can use several platforms. Adding their adoption percentages would count some people more than once and would not estimate unique social-media users.