Platform library
How Americans use each platform.
Start with U.S. adult survey findings, with the original question, population and source.
Reported use in the United States
Pew Research Center · Adults 18+ · 2025
Who says they ever use Instagram? Explore the adult survey and age differences.
YouTube
Who says they ever use YouTube? Explore the adult survey and age differences.
Who says they ever use Reddit? Explore the adult survey and age differences.
Who says they ever use Facebook? Explore the adult survey and age differences.
TikTok
Who says they ever use TikTok? Explore the adult survey and age differences.
Worldwide company metrics Additional coverage
Company-reported activity
Official disclosures · Worldwide · Q2 2026
Can I compare all these platform figures?
Compare the five selected U.S. survey estimates within their shared population and question. Pinterest reports monthly active accounts; Snapchat reports average daily active users. Those activity windows are different, so all these figures do not form one comparable ranking. Understand the measures.
Why isn't every platform listed?
Each brief needs an accessible original source, a clear definition and a checked reuse basis. We leave gaps visible. A platform's absence here does not imply that it is small or unused. See our source coverage.