Social media, made clearer.
Understand social media use in the United States, with sources you can cite.
A closer look · United States
Instagram, across
generations.
Half of U.S. adults say they ever use Instagram. The picture differs sharply by age. Compare three platforms within the same adult survey.
Read the analysisAges 18–2980%
Ages 65+19%
Source: Pew Research Center, Feb. 5–June 18, 2025. Share of all U.S. adults in each age group, including non-internet users. Self-reported ever use, not daily activity.
View chart data
| Age group | Share |
|---|---|
| 18–29 | 80% |
| 65+ | 19% |
Pew Research Center bears no responsibility for the analyses or interpretations of the data presented here. The opinions expressed herein, including any implications for policy, are those of the author and not of Pew Research Center.
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Platforms
InstagramU.S. adult surveyYouTubeU.S. adult surveyRedditU.S. adult surveyFacebookU.S. adult surveyTikTokU.S. adult survey
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